| Unit 2- Music is Everywhere | World Music | Movie Music | Music in Video Games | Music in Advertisements You are here |
Assignments |
Music in Advertising
Advertising is big business. How do you think google makes almost all of it money? - selling advertising!
Advertisers spend lots of money because they know they can influence what you buy. Your choice for the shoes you wear, the food you eat, the movies you go to, the type of shampoo you use are all probably influenced by advertising you have seen &/or heard.
Music plays a big part in advertisements. According to an independent study conducted at Leicester University, brands with music that fit their brand identity are 96% more likely to be recalled than those with non-fit music, or no music at all. They also found that listeners are 24% more likely to buy a product with music they recall and like.
Melodies written for advertisements are called jingles. A jingle is a short, memorable melody that contains 1 or more 'hooks'. These are tunes that are meant to stick with a person - to be memorable - to 'get stuck in your head'.
The first radio jingle was an advertisement written for the breakfast cereal 
Wheaties. in 1926. Jingles became more and more popular and common-place until the 1970's. Today, although there are still commercial jingles, the more common placement of music in commercials is the licensing of pop songs. Advertisers are now featuring popular songs in their ads - creating a connection between a song the public likes with a product.
. In 2007 a leading advertising agency compiled a list of the most 'Influential U.S. Jingles Since 1948'. Most of these were written before your time, but I bet you will recognize some of them!
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Watch this video - a compilation of the top 20 jingles since 1948. |
1. My bologna has a first name, it’s O-S-C-A-R. (1960s) – Oscar Mayer 2. Plop plop, fizz fizz, oh what a relief it is. (1970s) – Alka-Seltzer 3. Like a good neighbor, State Farm is there. (1971) – State Farm Insurance 4. Double your pleasure, double your fun. (1959) – Wrigley’s Doublemint Gum 5. Be all that you can be. (1981) – U.S. Army 6. A little dab’ll do ya. (1950s) – Brylcreem 7. It’s the real thing. (1970) – Coca-Cola 8. Ace is the place with the helpful hardware man. (1970s) – Ace Hardware 9. You deserve a break today. (1971) – McDonald 10. Sometimes you feel like a nut, sometimes you don’t. (1953) – Peter Paul Mounds/Almond Joy 11. I’d like to teach the world to sing… (1971) – Coca-Cola 12. I wish I were an Oscar Mayer Wiener. (1965) – Oscar Mayer 13. Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun. (1975) – McDonald’s 14. Things go better with Coke. (1963) – Coca-Cola 15. In the valley of the jolly–ho-ho-ho!–Green Giant. (early 1960s) – Green Giant 16. I’m a pepper, he’s a pepper, she’s a pepper… (1970s) – Dr. Pepper 17. Just for the taste of it, Diet Coke. (1986) – Diet Coke 18. See the USA in your Chevrolet. (1950s) – Chevrolet 19. Nobody doesn’t like Sara Lee. (1972) – Sara Lee 20. What would you do for a Klondike Bar? (early 1990s) – Klondike Bar |
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Assignment #3 Jingle Maker (30 Points) You need to create and record a short (20 seconds or less) advertising jingle that would encourage other students to take this course.This can be an un-accompanied (just you singing), or accompanied (you singing with instrumental accompaniment).
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